Black Friday in France is a shopping observance imported from the United States that traditionally falls on the day after the fourth Thursday of November – the day of American Thanksgiving.
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Black Friday is not a public holiday in France, but some retailers have been trying to leverage this foreign event to increase sales. This move has been met with considerable resistance at numerous levels of French society.
The US commercial phenomenon of Black Friday spread like wildfire throughout Europe in the 2010s as retailers across the continent sought out greater sales yields. However, certain lawmakers and protestors in France are seeking for Black Friday to be banned as it contributes to waste and over-consumption.
Another reason for seeking the ban is Black Friday’s focus on big online sales from a small number of major companies, that come at the expense of smaller businesses who lose sales in the lead up to Christmas.
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